Pedro - Step out of the ordinary

Brief:

Write an ad for the brand Pedro. Create distinct personalities with unique characteristics.

Idea:

Different shoes are to be worn for different occasions.

Insight:

Pedro has many different kinds of shoes to choose from.

Implementation:

How different kinds of shoes should be worn.

Research gave me insight into all the different ways men’s shoes are worn.

This was an individual project done in school for a copywriting class.